It is a long hard slog up the mountain .

上山是一段长长的艰难的路。

※The consumer isn't a moron; she is your wife. You insult her in-telligence if you  assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.Davik Ogilvy, American advertisement manager消费者不是傻瓜；她是你的妻子。如果你认为仅凭 句口号，几个干巴巴的形容词就能诱使她掏腰包购买任何东西的话，那么你就亵渎了她的智慧。美国广告经营者  奥格尔维 D

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